The Challenge
CloudFlow, a leading B2B SaaS platform for workflow automation, faced critical challenges scaling their payment infrastructure to support rapid enterprise customer growth. Their legacy payment system couldn't handle the complex billing models, multi-currency requirements, and high-volume transactions that came with enterprise expansion.
Our Solution
ThroPay implemented a comprehensive enterprise payment solution:
- Dynamic Billing Engine: Custom-built rules engine supporting complex pricing models with real-time calculation
- Multi-Currency Architecture: Automated currency conversion with 40+ supported currencies and real-time FX rates
- Microservices Integration: Event-driven architecture connecting payment processing with existing SaaS infrastructure
- Advanced Analytics Dashboard: Real-time revenue analytics, churn prediction, and customer lifetime value tracking
- Intelligent Routing: AI-powered payment routing optimizing for cost, speed, and success rates
- Compliance Automation: Automated tax calculation, VAT handling, and regulatory reporting
The Results
The implementation delivered exceptional business outcomes:
- Achieved 400% revenue growth in 24 months through enterprise expansion
- Reduced payment processing costs by 60% through intelligent routing
- Improved approval rates to 99.7% across all transaction types
- Reduced billing errors by 95% with automated reconciliation
- Increased customer retention by 75% through accurate, timely billing
- Expanded to 50+ countries with full multi-currency support
- Reduced time-to-market for new pricing models from weeks to hours
